Who we are
D4 | bd is a highly experienced brand and communications consultancy. We have a long history in preparing businesses for growth and delivering strong foundations that underpin corporate strategy.
-
Prior to establishing D4 | bd in early 2018, the founder, in the role of Group Head of Communications, devised and executed a brand strategy that transformed a small, single-site Irish packaging operation into a global leader with 120 facilities and a €9 billion turnover.
Since 2018, D4 | bd has exclusively managed the rebranding process and multiple mergers and acquisitions for one of the largest waste management and resource recovery businesses in the UK and Ireland.
What we do
We transform businesses through brand-led strategies, which serve as a catalyst for future success. Our areas of expertise includes brand development, corporate communication and digital strategy, We also specialise in business integration, as a result of ongoing mergers and acquisitions.
-
Strategic growth and value creation, often involving M&A, can be complex. Swift or dramatic change can negatively impact brand perception, critical for successful transformation. D4 Brand & Digital is dedicated to guiding businesses through every stage of a growth phase or M&A process. From initial brand conception and corporate communications strategy, to ensuring clarity of vision is articulated across every touchpoint.
Whether creating a whole new brand story, or repositioning existing brand portfolios aligned with a change in corporate strategy, we craft how businesses are perceived by an array of stakeholders.
Swift or dramatic change can negatively impact brand perception, critical for successful transformation.
How we work
We generally work most effectively when integrated into the senior management team of client companies. However, we can also engage under fixed-term, retained, or project-based arrangements, tailored to client preferences and requirements.
-
Rebranding and repositioning projects are often just the beginning. They set the stage for an ongoing marketing effort and corporate communication strategies that align with broader strategic and commercial objectives - maintaining momentum and consistency to drive long-term success.
follow us
Contact us