About Enva
Enva is a leading provider of recycling and resource recovery solutions, operating from over 30 locations across the United Kingdom and Ireland. The business has grown considerably in the last 6 years via multiple large scale acquisitions. Watch video.
Project Background
In 2018, the business was trading under multiple geographically based brands when it was acquired by Exponent Private Equity. With an ambitious, large scale growth phase ahead, there was a requirement to redefine the organisation and its core purpose as a foundation for their future aspirations.
The Brief
D4 | bd were tasked with envisioning and then executing a corporate rebrand across the entire business. This included a physical asset rebrand programme, the development of multiple integrated digital channels, and the creation of a marketing and communications strategy to present the organisation as a singular, unified entity.
‘D4 | bd have been instrumental in developing our brand positioning and communications strategy over several years, adding considerable value during a time of exponential growth for the Enva business’.
Tom Walsh, CEO
Outcomes
The successful completion of the project, complemented by a robust and ongoing brand-building phase, established Enva as an industry leader. This provided the catalyst for Enva to grow into one of the largest recycling and resource recovery businesses in the UK and Ireland.
This multi-year project created significant brand equity, contributing to a £300m+ turnover and a sale to US based ISquared Capital for an undisclosed fee in 2023.
Ongoing Strategic Management
In subsequent years, D4 | bd integrated 14 acquired businesses under the common brand. In addition, we executed a complex digital marketing strategy for Enva’s vast portfolio of product and services, established the Enva Foundation to fund environmental remediation projects and managed Enva’s Group sustainability reporting.
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